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Always use a trademark as an adjective, followed by the appropriate noun descriptor(s)
Trademarks are adjectives that describe a specific person, place or thing. Using a trademark as an adjective avoids using the trademark in a generic sense.

Because a trademark is an adjective, always use it to modify a noun. Exceptions to this rule may occur in cases where space is very limited. In such cases, the noun may be omitted (for example, in the column heading of a table, in a drop-down menu, in a sidebar or in a heading or title). In such cases, however, the noun should be close to the trademark, or it should appear in the next text reference.

In general, a sentence should make sense with or without the trademark.

Never alter the Foundation’s trademarks
Use the exact form of the Foundation’s trademarks. Do not change the form of the mark. Some marks use a design in a word, or words, with a particular arrangement of lowercase and uppercase letters, or a particular font or font style. Always use only the particular design of lowercase and uppercase letters, font or font style of the mark.

Other guidelines surrounding the prohibition on varying the Foundation’s trademarks include:
	Do not use any Foundation trademark as a verb.
	Do not abbreviate or use a shorthand version of any Foundation trademark.
	Do not add prefixes or suffixes, numbers or symbols as part of any Foundation trademark.

Never use the Foundation’s trademarks in possessive or plural form

Examples:

Incorrect:
One of the SchoolRewards’ goals is to help schools raise money through donations and online shopping commissions.

Correct:
One of the goals of the SchoolRewards’ Program is to help schools raise money through donations and online shopping commissions

Always use the proper ™ symbol
The ™ symbol must be used with all of the Foundation’s unregistered trademarks. The first occurrence of a Foundation trademark in the body of any text must be followed by the ™ symbol.

If the formatted ™ symbol is not available to you, simply use parentheses to denote the trademark designation, (TM). Do not include a space before the trademark symbol or use italics for the trademark symbol, regardless of the format of text that precedes it.

A paragraph heading is considered part of the body of any text. In the body of any text, and only after the first occurrence of a Foundation trademark, may the trademark symbol be omitted. These are minimum requirements for the use of the trademark symbol with Foundation trademarks. The trademark symbol may be used more often.

Examples:

Incorrect:
SchoolRewards allows individuals to shop online and earn rewards for the school of their choice

Correct:
The SchoolRewards™ program allows individuals to shop online and earn rewards for the school of their choice.
 

Always give proper trademark attribution
Proper attribution must be given to the trademark symbols. Because registration of a trademark is specific to a particular jurisdiction, proper reference to the jurisdiction in which registration has been obtained is important. Attribution should correspond to order mentioned in the text, with attribution of registered trademarks appearing first.

Examples:

Incorrect:
SchoolBoosterClub.com and SchoolRewards are trademarks of the Foundation.

Correct:
SchoolBoosterClub.com and SchoolRewards are trademarks of the Adopt-a-School Foundation.

Correct (with copyright block):
© 2004 Adopt-a-School Foundation. All rights reserved. SchoolBoosterClub.com and SchoolRewards are trademarks of the Adopt-a-School Foundation.

Respect third-party trademarks
The Foundation respects third-party trademarks. If you use another company's trademarks, you must use the appropriate trademark symbol within the text (first occurrence). When third-party trademarks are mentioned and there are no specific trademark attribution guidelines in effect, always use a generic third-party trademark attribution. The Web site maintained by the third-party is a good place to look for its trademark guidelines. You need only mark the third-party trademark if you have information that it is, in fact, a trademark.